Using Google to Market Your Photography Business


By Maddy Budd

If utilized properly, Google can be a powerful marketing tool for your business. Your ad can appear on Google at the very moment someone is looking for your service and well-timed ads can easily turn someone into a new client.

Google my business

Google My Business Account is how you list your business on Google. It is a free Business Profile that lets you easily connect with customers across Google Search and Maps. Creating a profile will mean people will easily be able to find you and see a bit about what you do. 

You can post photos and other info to your profile to show what makes your business unique.

It also gives people a way to call, message or and review your business. 

You can even set up Google My Business to take bookings for appointments or calls. It also helps you track activity like how many calls, clicks to your website and bookings you have had too.

To get set up head to the Google My Business page and make an account.

Don’t forget to add the important things like some photo of your work, your website and contact details.

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SEO

SEO stands for Search Engine Optimisation and it is the process of doing exactly that, great SEO will mean that when people search for you or services like yours (e.g “wedding photographers Los Angeles”) you will be one of the first things to show up. 

There are endless ways of making sure you have great SEO and we have covered 9 simple ways of improving your SEO ranking in this blog

Blogging is a powerful tactic for improving your SEO and our blogging tool Publish makes blogging easy. Publish even as a feature that makes adding a Meta Description, keywords, phrases and an SEO title to each of your images super easy.

Google ads

SEO is an important long term marketing strategy but Google Adwords is a great way to skip the line and get your website to the top of Google’s search results and map results. 

Advertising on Google can seem like a daunting task but Google has an abundance of free resources that anyone can use to get started. Some of the reasons advertising on Google is great include: 

  • The ability to pay whatever you like so it suits any budget. Plus you can switch them off at any time, you’re not locked into any contracts or minimum spend.
  • The ablility be more intentional with the way you target people in specific places with specific interests as well as specific words and phrases.
  • The ability to control your messaging so if you want to push a particular message or product when people search for you, you can.

If you aren’t already make sure you are taking advantage of all of the ways that Google can help market your business and try our blogging tool Publish to help with your SEO.