How to halve your culling time
By Chelsea Andrews
Photographers everywhere are feeling the social and economic impacts of the Covid-19 crisis. With cancelled events, mandatory isolation, and social distancing being implemented - there is no doubt photography, amongst all creative sectors, is being hit hard. If you rely on bookings as your main source of income, the next few months will seem daunting and stressful.
It's important now, more than ever, that we support our community with encouragement, empathy, and kindness.
As such, we've compiled a list of things you can start doing for your business to help you through these uncertain times. Hopefully, you see an economic return from these projects - or perhaps it's just a helpful distraction to get your head out of the news cycle. Either way, we hope you give them a try and tell us what you think.
Let's get the most obvious one out of the way first.
This downtime is a great way to make sure your website is up to date with your latest work. It's so important to represent your best work online and usually, it's the last thing we want to do after completing a project.
Using Publish by Narrative can help you get blog posts up and live in as little as 5 minutes. Our built-in SEO keyword tool will help nail your SEO. You can also link your work to other websites like Pinterest.
Feeling a little more adventurous? Get creative and change up your website. We tried out FloThemes and have done a full review for you here. You can get 25% off FloThemes using the code 'narrative25'.
Sharing your knowledge with other photographers not only helps them grow, but it also creates a passive income stream in your business. Win-win!
This could be through:
If you are already a successful photographer, it is likely you will have other photographers ready and waiting to learn from you.
Expand your offering with things like photo albums or prints for clients. Creating a physical product can range in complexity, depending on what you plan to sell and how it's made. It’s worth looking into the shipping logistics too and crunching some numbers to see if it will be sustainable over time.
Already provide albums/prints to clients? Here are some ways to boost your business to existing clients.
Picfair is a simple and easy way to sell your photos as prints to friends and online communities from $4.66 a month.
^See what I did there?
Partnering with businesses in your industry through an affiliate program is a great way to create income for both you and your affiliate partner. As an affiliate - you are paid a small commission for every customer your refer to a product or service.
If you're in the wedding photo industry - you might want to reach out to florists or other wedding services in your area to see if they have an affiliate program you could join.
No affiliate partners near you? Why not start your own!? Just set a commission rate that makes sense for your business, offer it to businesses who share your target audience, and watch the clients funnel in.
Loyalty programs can be a fun way to increase share of your customers' wallet in a way that benefits both you and the client.
A customer loyalty program can help you secure work after the Covid-19 crisis has resolved.
This could look like:
Implementing a loyalty/rewards programs is a tried and true way to increase customer retention and recurring revenue. However, it's not a simple 'one and done' exercise, it will take time and effort to ensure your loyalty program is working well for your business. It's something you can think about in these down days and start implementing as soon as your up and running again.
At the end of the day, these are all really important steps you could take to supplement your business income once the world is a little more normal too. Now that you've got the spare time, why not spend a day on one of these ideas?
We'd love to hear what other ideas you may have for photographers looking for inspiration during this time.
Join our Facebook community and share with like-minded photographers.
Stay safe and wash ya damn hands,