Marketing Manager - Community Growth

  • Auckland, New Zealand or anywhere remote in NZ
  • Full time
  • Marketing

Permanent role: Starting as soon as a candidate is available.

Location: Based in our office on Karangahape Road in Auckland, New Zealand; with some days of the week optionally remote. We are also supportive of fully remote members in New Zealand.

About Narrative:

Narrative is one of NZ’s fastest growing software companies with global customers. We Narrative build products to serve the 9 million professional photographers worldwide, working to significantly reduce their processing time and to support their daily workflow with AI powered tools. We’re backed by some of the best VC’s worldwide, with talent from Dropbox, Google and some of NZ's best software engineers working together to solve this.

We have tens of thousands of photographers using our products and we’re growing fast. Our flagship product Select currently processes more than a billion images per year and this is rapidly growing. This is a unique opportunity to join our team and build industry-leading AI products.

We're committed to building products for professional photographers who work with people from all genders, ethnicities, racial and religious backgrounds. We think it’s important that our team reflects the same diverse audience. We're actively working to grow a diverse team and offer: flexible and remote working options, 1 month paid parental leave in addition to government leave, 30 hours a week for 6 months on full pay following return from parental leave (for all parents) and extended sick leave to support our team to get through the many things life can throw your way.

Who are we looking for 

Are you a generalist Marketer, PR exec or Community Manager looking to join a start up and get hands on experience organically growing a tech company then this is the role for you. We are looking for someone who enjoys connecting with people (in this case Photographers), is highly organised, familiar with social channels and social management, confident at writing and ideating how to create engaging content. 

Our marketing team is looking for someone who is comfortable executing at speed, learning, iterating, optimising and collaborating. We’re a small team that punches above our weight, and everyone rolls up their sleeves to execute on our exciting and ambitious strategy. 

The purpose of this role

The key focus of this role is driving top-of-funnel growth via Word of Mouth (WoM), through organic channels. 

What you’ll be focusing on

This role is to further fuel our WoM in the market, we have built a product that photographers love, including influential users. We want to continue building our network of influential photographers and engage with them to maximise opportunities for them (and us) to drive sign-ups and conversions of our game changing AI software. Your areas of focus will be:

  • Community management

  • Affiliate programme 

  • Referral programme

  • Content creation 

What success looks like

You’ll be excelling in this role if you are keeping a finger on the pulse about content photographers care about, able to craft and ideate content to create with our team and help execute, keep our affiliates in the loop, and overall seeing our sign ups increase from our organic channels. 

Narrative is committed to building AI software that works for people from all genders, ethnicities, racial and religious backgrounds. We want our team to reflect this focus. Research shows that men apply to jobs when they meet an average of 60% of the criteria, while women and other underrepresented individuals tend to only apply when they check every box. So, if you really love the idea of working for Narrative, and think you have what it takes, please apply, even if you do not tick every box in the job description.

If this sounds like you, please apply with a cover letter and CV here.

Learn about working at Narrative