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By Rebecca Bradley
What do some of the most successful people in the world have in common? They all read for at least 30minutes a day. Learning from other successful entrepreneurs through reading can be one of the best time investments you make. Not only do they help you to seek inspiration but they can challenge your thinking and help you to form new habits and skills. We have collated a list of 10 business books every entrepreneur should read.
"Once we realize that fear is normal, then we don’t have to wait until we aren’t scared to do the thing we want to do. We just do it scared."
Business Boutique offers a step-by-step plan to take the ideas in your head and turn them into a business that brings some serious income.
Company of One questions the form of traditional growth and explains the benefits of staying small. Paul explains how to determine your desired revenues, deal with unexpected crises, keep your key clients happy, and of course, how to do this all of this on your own.
"Do whatever brings you to life, then. Follow your own fascinations, obsessions, and compulsions. Trust them. Create whatever causes a revolution in your heart."
Big Magic explores the attitudes, approaches, and habits we need to embrace in order to live creative lives. In the book Gilbert encourages you to uncover the “strange jewels” that are hidden within each of us. Whether you are looking to write a book, make art, find new ways to address challenges in our work, embark on a dream long deferred, or simply infuse your everyday life with more mindfulness and passion, Big Magic opens up a world of wonder and joy
"The walls of your comfort zone are lovingly decorated with your lifelong collection of favorite excuses."
You Are a Badass at Making Money encourages you to push past the fears and stumbling blocks that have kept financial success beyond your reach. Jen draws on her own transformation from living in a converted garage with tumbleweeds blowing through her bank account to a woman who travels the world in style. She combines hilarious personal essays with bite-size, aha concepts that will help you to unlock earning potential and get great results.
Good to Great explores a model for turning a good, average or even mediocre company into a great one. The book includes a useful model which brings all the theory together in a meaningful and memorable way. Jim and his team compiled their research and put together a list of “good to great” companies which were compared to the “comparison companies” in order to determine what separates the elite from the rest.
"It isn't what you have or who you are or where you are or what you are doing that makes you happy or unhappy. It is what you think about it."
How to Win Friends and Influence People explores three principals:
Carnegie will teach you:
"But until a person can say deeply and honestly, "I am what I am today because of the choices I made yesterday," that person cannot say, "I choose otherwise."
In The 7 Habits of Highly Effective People, author Stephen R. Covey presents a holistic, integrated, principle-centred approach for solving personal and professional problems. With penetrating insights and pointed anecdotes, Covey reveals a step-by-step pathway for living with fairness, integrity, service, and human dignity- principles that give us the security to adapt to change and the wisdom and power to take advantage of the opportunities that change creates.
"Change might not be fast and it isn't always easy. But with time and effort, almost any habit can be reshaped."
The Power of a Habit explores scientific discoveries that explain why habits exist and how they can be changed. Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
"If you’re remarkable, it’s likely that some people won’t like you. That’s part of the definition of remarkable. Nobody gets unanimous praise–ever. The best the timid can hope for is to be unnoticed. Criticism comes to those who stand out."
Purple Cow explains the idea that in business you're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. Godin explains that consumers come face to face with a lot of boring stuff - a lot of brown cows - but emphasises that they will never forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Goddin urges us to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers.
This is marketing teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension, and give people the tools to achieve their goals. Godin urges marketers to stop being spammy and offers a better approach to marketing that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.