A wedding photography blog is more than a showcase of your work; it’s a platform to tell your story, engage with potential clients, and draw interest and traffic to your website. And getting potential clients to your website is a big step towards getting them to book with you.

You might be thinking, ‘But I’m a photographer, not a writer or a blog expert!’ Rest assured, you don’t have to be experienced at either to have a popular blog. Here are some practical tips to help you get started on creating your wedding photography blog.

How to Start a Wedding Photography Blog

Identify Your Audience

Renowned author Kurt Vonnegut put it best: “Write to please just one person. If you open a window and make love to the world, so to speak, your story will get pneumonia.” Your blog doesn’t need to be interesting to everyone, truly. Just to the people you want to work with. 

Your photography blog is your platform to talk directly to your ideal clients. Who are they, and what are they interested in? What do they value and believe in? It can be helpful to create a persona of your ideal client and imagine you’re speaking to them directly when writing.

Find Your Voice

Your writing style should reflect your personality and approach to photography, creating a connection with your audience. Write how you speak. If you use casual language and a few colorful words, throw that into your blog. If someone doesn’t like it, then it’s likely they aren’t the ideal client for you, right?

Ideally, someone visiting your blog will book a shoot or schedule a call or meeting, and when they speak to you in person they’ll feel like they already know you. So be authentically you.

Generate Diverse Content

Diverse, high-quality content will keep your audience engaged while demonstrating both your skills and expertise. Some posts can be image-heavy with little written content, focusing on your images. Mixing in posts with more written content gives you a chance to establish yourself as an expert,draw more traffic to your site, and please the Google gods in terms of SEO. 

Destination wedding photographer Citlalli Rico told us in a recent podcast, “What works is sharing helpful articles, not just about shooting this wedding at this venue. My most visited article on my blog is about wedding gift bags. It has nothing to do with photography but it’s valuable information.”

Here are a few ideas to help you brainstorm blog content:

• Tell the story of a shoot; the detail behind it. Start with a memorable moment, something hilarious or that nearly went wrong
• Give a sneak peek “behind the scenes” - show how you prep for a shoot, what happens during it, and all the work that follows afterwards
• Offer tips and tricks like how to choose a photographer, how to prepare for a shoot, location ideas for engagement photos etc. It’s valuable information for your audience and demonstrates your expertise
• Blog about your favourite shoot locations, especially ones you want to revisit. If you want to photograph more weddings in Italy, do a series of blog articles to attract the right readers
• Give insight into your creative process and what you look for during a shoot

Decide How Often To Post

Ah, the eternal question: how often do I need to post to my blog?

There is no magic formula. The key is to post regularly. Consistency wins when it comes to creating content. Whether that is once a month, once a week, or more often is up to you. The more quality blog posts you have, the more Google will recognize your site. 

Experts say once a week is the minimum to enhance your Google search results ranking but keep in mind too, publishing content for publishing’s sake can also be damaging so aim for a cadence you can keep up with; something that allows you to produce valuable, quality content

Leverage SEO Keywords

In very basic terms, SEO (in part) means using specific words on your blog that people are searching for.

Google ranks websites based on the value and usefulness of their content, which determines where your page is in Google search results. Using relevant keywords in your posts will improve visibility and help attract ideal clients.

TIP: If anything SEO-related makes you completely lose interest, we have just the thing. Narrative Publish is our blogging software  featuring SEO tools to make it easier for photographers to rank higher in search results, resulting in more clients on your site and, ultimately, more clients booked.

With Publish, you can build an attractive, SEO-optimized blog post in minutes. Check it out.

Connect with Socials

Double down on your blogs and repurpose them to create social media content.

Share images and excerpts on Instagram, Pinterest, and Facebook and engage with your followers there. Invite comments, ask questions, and have conversations to help foster a sense of community. This  drives traffic back to your blog, which gets people on your website and ever closer to clicking the ‘Book Now’ button. 

Finding the Time to Blog

As a wedding photographer, sometimes finding time to breathe is hard enough, much less writing blog posts!

But blogging is an investment in business growth, so setting aside the time to do it is worthwhile. That’s why we created Narrative Publish - to help make blogging for photographers a breeze.

Blogging doesn’t have to be constantly in the back of your mind when you can do it quickly and effectively. The off-season is a perfect time to create and schedule posts for the next six months. Or maybe you’d rather sit down once a month and schedule a month’s worth. Up to you.

Set aside a block of time, smash out several blog posts with Narrative Publish, then schedule them to automatically post in the near future.

It’s that easy.

Blogs We Love

Check out a few of Narrative’s favorite photography blogs to find inspiration for your own.

Anissa D Photography

Henry Tieu Photography

Chris and Ruth

Tinted Photography

Start Your Photography Blog Now

To sum up:

• Blog with your ideal clients in mind - speak directly to them
• Use your own voice and personality - don’t try to be someone else, they’re already taken!
• Brainstorm to generate content ideas that work for you
• Post regularly, whether once a week or once a month
• Optimize SEO to improve your search results ranking
• Use your socials to direct traffic to your blog (and by default, your website)
• Save time and make blogging easier by using tools like Narrative Publish

Starting a wedding photography blog doesn’t have to be daunting, and the results (more traffic to your site, converting  into more bookings) are worth the effort. Plus, blogs continue to work for your business long after you’ve posted them.

So what’s stopping you from starting a draft right now?